Coca-Cola CEO James Quincey is holding firm on prices even as the Trump administration’s trade war drives up costs like aluminum cans and orange juice.
“We’re not doing it [raising prices] out of cycle,” Quincey told Yahoo Finance. “Obviously prices went up because of a whole set of normal things — last year’s inflation — that’s already happened. But we’re sticking to our current pricing plan because, you know, some things are more expensive and some things are less expensive. And it all goes into the bundle.”
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