The retailer also aims to move some production back to the U.S., which is already one of its major manufacturing hubs. Howie said Williams-Sonoma procures 18% of its products coming from the country — making it the retailer’s second largest source of goods.

As it leans to produce more goods domestically, it also sees opportunities to expand its Made in USA assortment — which garnered scrutiny from the Federal Trade Commission in 2020 — production and partnerships, Howie told analysts.

“That product got a lot more appealing now from a margin perspective given these tariffs, and it makes it very hard to compete with us because we have great price[s],” said Alber.

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