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What a 55 Percent Tariff on Chinese Goods Could Mean for Footwear Firms

Nike Inc. doesn’t report fourth-quarter results until June 26, but it has already raised some retail prices at its U.S. stores, averaging between $2 and $10. But not all products are seeing price increases. While Nike apparel and equipment will see modest increases, and footwear prices between $100 and $150 will see increases up to $5 and those starting at $150 will be up to $10 more, any items under $100 will remain at current price points. There are no increases for kids’ products, whether footwear or apparel, and there are no price increases for any Jordan product. Moreover, Nike’s popular Air Force 1 sneaker, a work shoe favorite among service providers, will remain priced at $115.

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