The Bentonville, Arkansas-based retailer says second-quarter sales rose in each business segment, with total revenues increasing 4.8% to $177.4 billion. A day after Target reported sales decline, Walmart said its comp store sales gained 4.6%, buoyed by sales increases in the mid-single digits in grocery and the mid-teens in health and wellness. Revenue at Walmart Connect U.S., the company’s retail ad network, jumped 31%. And global ad sales, which include Vizio, surged 46%.

Walmart also continues to notch gains in membership revenue, up 15.3%, proving that its Amazon Prime-like offer has growing appeal for shoppers eager to lock in lower prices as well as more ecommerce and delivery options.

“Despite consumers’ financial constraints, Walmart posted solid top-line marks, illustrating the benefits of its scale, attractive price positions, and convenient digital shopping options,” writes Erin Lash, an analyst who follows the company for Morningstar.

She adds that the company’s ongoing investments in omnichannel innovations are paying off, with an acceleration of e-commerce gains. “Engaging customers digitally while keeping compelling pricing gaps should bode well for long-term customer retention.” It may be a “driving force” in the retailer’s newfound success with higher-income shoppers.

Those solid quarterly results led Walmart to boost its forecast for both the third quarter and the full year, with sales in both reporting periods now expected to advance by between 3.75% to 4.75%.

While the results indicate that, so far, consumers aren’t scared off by rising prices due to tariffs, that may well change. In a conference call webcast for investors, Doug McMillon, president and CEO of Walmart, explained that the company is raising more prices each week due to the impact of President Trump’s trade war.

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