The integration of tariffs into US economic policy represents a long-term shift rather than a temporary adjustment. The global economic landscape, once defined by increasing trade liberalisation, is now entering an era of selective protectionism, where national interests drive policy decisions more aggressively than in past decades. Investors who recognise this shift and adapt their strategies accordingly will be better positioned to manage risk and capture new areas of growth.

Companies with strong domestic supply chains and pricing power will be better positioned than those reliant on global trade. US industrials and infrastructure-linked businesses could benefit from reshoring efforts and government incentives. In contrast, European manufacturers, particularly in the auto and industrial sectors, may face margin compression and declining export demand.

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