Shoppers are increasingly gravitating toward American-made products this holiday season, driven by President Trump’s tariff policies and rising patriotic sentiment, according to the Alliance for American Manufacturing. Recent polling reveals that 50% of Americans are more inclined to purchase Made-in-USA gifts this year, representing a significant shift in consumer behavior.

The trend appears linked to Trump’s “America First” agenda and anticipation of the nation’s 250th birthday next year. Many consumers now view American-made products as more economical, particularly because they avoid tariff costs. Scott Paul, AAMG’s president and CEO, notes that price-conscious shoppers intuitively recognize that buying American helps them circumvent tariffs on imported goods.

Trump’s trade strategy centers on implementing double-digit tariffs on imported goods to make them less attractive than domestic alternatives. The administration aims to revitalize American manufacturing, creating jobs and raising wages. Treasury Secretary Scott Bessent describes the tariff framework as a “melting ice cube” that will eventually become unnecessary if successful in bringing manufacturing back to America.

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