China’s toy industry is facing uncertain factors such as slowing global demand and rising protectionism. To achieve long-term sustainable development, Chinese-made toys need to be “more high-end, intelligent and eco-friendly,” she added.

Despite the challenges, the export value of China’s toys amounted to $48.36 billion in 2022, an increase of 5.6 percent year-on-year, partially due to the complete supply chain and self-branding advantages of Chinese-made toys.

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