Halloween is a month away, yet retailers have had their merchandise out since late August with the hopes that consumers buy early. The National Retail Federation (NRF) found 49% of consumers started their shopping earlier than normal.

When all the receipts are tabulated, the trade group predicts consumers will spend $13.1 billion this year on the spooky holiday. The estimate would be a record, and up 12.9% from the $11.6 billion spent last year. NRF said per capita spending is pegged at $114.45, up from the previous record $108.24 in 2023.

“Even with concerns about price increases due to tariffs, Halloween continues to resonate with consumers of all ages,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “Whether it’s dressing in costume or carving a pumpkin, more consumers plan to take part in Halloween activities and traditions. Retailers are prepared to ensure the shopping experience is a treat for consumers this Halloween season.”

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