Trump’s auto tariffs appear to be turning into treasure for Alabama’s Tuscaloosa County.
At a recent event at the county’s Mercedes-Benz plant, company executives promised a $4 billion investment plan by 2030, Made In Alabama reports. The luxury car manufacturer also showed off the new GLE and GLS SUV models that this money will help produce.
At the center of Mercedes’ decision is a simple calculation: building cars closer to its customers will help dodge the rising costs of importing them with the current auto tariffs in place.
Mercedes North America CEO Jason Hoff told Reuters that tariffs were on the company’s mind, saying that investing more in the local market “just makes good business sense” in this environment.
Meanwhile, Mercedes-Benz Chairman Ola Källenius made it clear this investment was more than a short-term strategy. As he told AL.com (3), “If you invest in industrial structures like this in the auto industry, you don’t do that for years, you do it for decades.”
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