Millions of holiday shoppers across America are filling their baskets with pricey video game consoles, likely unaware of a seismic supply-chain shift that’s done away with the familiar “Made in China” label. Instead, for most consoles sold this year — from Sony Group Corp.’s PlayStation, to Xboxes from Microsoft Corp., and this season’s hot-ticket item, Nintendo Co.’s Switch 2 — the packaging now likely reads “Made in Vietnam.”

While electronics like smartphones were exempted from Trump’s 2025 levies, gaming equipment was not so lucky. In May, importers of Chinese-made video game consoles were hit with an average tariff rate of 88%, which later dropped to about 30%. Meanwhile, tariff rates on Vietnamese imports hovered around 10% or less. In all, the US government estimates that it earned at least $325 million in tariffs on consoles and similar goods between February and August.

As a result, Vietnamese exports of consoles to the US, which had averaged less than $30 million a month in 2024, surged to more than $400 million a month after May.

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