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Shoppers, Drawn by Steep Discounts, Power Through Black Friday

Even at a time of inflation, tariff concerns and economic uncertainty, Americans opened their wallets on Black Friday, chasing deep discounts and stretching their budgets where they could.

Data released Saturday showed that shoppers seized on Thanksgiving and Black Friday deals, spending significantly more than last year online and slightly more in stores, though they grew more selective about what they put in their carts.

Shoppers made an estimated $11.8 billion in online purchases on Friday, a 9.1 percent increase from last year, and spent $6.4 billion online on Thanksgiving, according to data from Adobe Analytics, a data collection and analysis platform.

Another metric from Mastercard SpendingPulse, which measures retail sales across cash, credit cards and digital payments, found that online sales on Black Friday rose by 10.4 percent and in-store sales increased 1.7 percent over last year. Apparel and jewelry were among the top spending categories as retailers promoted steep discounts.

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