Half of Americans say they’re more likely than they were last year to purchase domestic-made products, says survey shared exclusively with MarketWatch

Consumers are expected to prioritize holiday gift giving even if their budgets are squeezed elsewhere – but experts say there are ways to avoid tariff markups when shopping.

When retail stocks plummeted after President Donald Trump announced his tariff plan in April, John McPhee remained calm.

McPhee, the chief executive of Chilewich, a woven-textile designer and manufacturer, was comforted by the fact that 97% of the company’s products are made entirely in the U.S. The company’s placemats and rugs are designed in New York and manufactured in Georgia, using material sourced and woven in Alabama.

“When the tariffs came, the 3% of our product that we actually make in Asia was a pain in the neck,” McPhee said. “But it didn’t really matter – it was such a small part of the business.”

Chilewich’s Nutcracker-themed placemats are featured in the 12th edition of the “Made in America” holiday gift guide, released Wednesday. Created by the Alliance for American Manufacturing, a lobbying group, the guide lists a variety of products made in all 50 states, plus Puerto Rico and Washington, D.C.

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