Ford went on his rant against Crown Royal and their parent company Diageo on Tuesday as he reacted to the news that the company was closing its bottling facility in Amherstburg near Windsor.

The premier framed the plant closure as part of his fight against Donald Trump and the trade war with the United States. The company says this decision was taken ages ago, before Trump was elected, and has nothing to do with tariffs or the trade war.

While Ford says the LCBO is Diageo’s biggest customer in North America, about 75% of all Crown Royal produced and sold globally is sold to the American market. Crown Royal is the No. 1 selling whisky in the United States and all of it is made in Canada, by Canadians.

A market like Texas, where Crown Royal dominates, likely buys more of the product than all of Canada.

For months now Ford has denounced Trump for his protectionist measures, for demanding that jobs and manufacturing come back to the United States. Now Ford is going around demanding that people only buy products made in Ontario, even attacking a product made elsewhere in Canada.

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