Taylor Swift was spotted rocking a red, black and white pair of New Balance 550s to cheer on the Chiefs and Reese Witherspoon, Kaley Cuoco, Rihanna, and Hilary Duff all love the comfortable shoes.

Fashion psychologist Shakaila Forbes-Bell is a fan of New Balance because it ‘has truly stood the test of time, maintaining its longevity and appeal across multiple generations.’

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